Best Practices for Social Media

We love to talk about social media. We have a list of best practices we like to share with our clients and we thought we’d share some of these tips. Some tips we like to tell people include:

Avoid posting the same content on every account

If you’re posting on multiple social media outlets, be sure you’re mixing things up. You shouldn’t be posting the exact same thing on Twitter and Facebook. Social networks are made to be used in different ways. It is more than okay to share the same content on these pages, but make sure what you’re saying is different.  Twitter gives you 140 characters, so you have to keep things short and sweet. Outlets like LinkedIn, Google+, and Facebook give you a chance to expand more.

Maintain a consistent posting schedule

If you want to be on social media, be sure you put in the effort to post consistently. You want to maintain your presence. It’s one thing to have an account, but it’s another thing to regularly post and to consistently reach your target audience. Set a posting schedule and stick to it.

Don’t be afraid to try something new

Sometimes you might want to shake things up a bit, and that’s okay. Experimenting with posts is something we like to do. Doing something creative and thinking outside the box could generate attention and help boost you business.

These are just a few tips about best practices for social media. When it comes to social media, mix things up, be consistent, and avoid posting the same thing on multiple outlets. For some more tips on using social media check out this article from Salesforce Marketing Cloud.