The Heartbleed Bug

If you’ve been on the internet in the past few days you’ve probably heard of it. The Heartbleed Bug, an issue in the security software used over nearly 65% of the internet was discovered this week.

What is it and why do I care? What does this mean for you? Turbine’s got your answers.

 

What is it and why do I care?

OpenSSL cryptographic software is what it used to keep your information private. For example that little lock that appears when you’re typing in credit card information on most sites involves OpenSSL. The Heartbleed bug is an issue in the programming. Think of it as not finishing a sentence when you’re writing a 100 page paper, an easy mistake you probably wouldn’t notice, right? Earlier this week the bug was reported, and before it was announced a newer, fixed version of OpenSSL was released.

The bug poses a huge privacy risk for anyone who has used the internet recently. The bug has been present for at least 2 years, and is impossible to trace. The bug gives a hacker the opportunity to steal encryption keys, user credentials, protected content like credit card information and emails, and collateral. No one is sure if the bug has been known for long or who took advantage of it.

 

What does this mean for me?

The Heartbleed bug means that there is a chance someone has been spying on you and stealing your information for the past 2 years. You should change your passwords just to be safe, but make sure the pages you update on have already upgraded to the new fixed OpenSSL or changing your password won’t help. You can find out if a page has been updated by checking here.

It’s likely that most webpages will be fixed within the next few days. Small business and forgotten webpages and blogs are a much bigger issue. These types of pages may not be fixed for a long time, so check them and make sure you’re protected before you access these webpages.

 

heartbleedThe Heartbleed Bug is a big deal. However, it’s also a possibility that the bug went unnoticed until now. The best guidance is to change your passwords as necessary and check that webpages have been updated before you access them.

 

To learn more about the Heartbleed Bug check out the webpage at www.heartbleed.com

 

 

 

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Viral Videos

download (1)We all know in the digital marketing world that viral videos are the Lost City of Gold or the pot of gold at the end of the rainbow.  They seem impossible and fairly random on their success.  There really isn’t a recipe or formula to attain a viral video.  As a company that provides video services to our clients, this is a deflating reality when were asked for this sort of goal.  Our mantra, is to always be true to your brand and your image.  We call it, “living the brand promise.”  If a company can do this, whether their video goes viral or not, won’t matter – it will be successful.

Here are a few key items to keep in mind when shooting your video:

  • keep the message simple and focused
  • your video shouldn’t be over 3 minutes.  Ideally, you want it between 1-2 minutes.  This is about how long a viewer is willing to commit
  • make the topic interesting, even if it’s addressing a niche audience
  • Share, share, share on social media platforms
  • Be sincere.  Remember that brand promise…
  • Be real.  Your video doesn’t necessarily have to be professionally shot.  Smart phones work great.

Check out this article from Mashable on viral, branded videos and what hey have to say and good luck on your journey to the end of the rainbow!  http://mashable.com/2014/04/02/viral-branded-videos/

Want to shoot your own video?  Here are some great app recommendations and some detail about each, http://www.pcmag.com/article2/0,2817,2421987,00.asp

 

 

 

The Plummet of Facebook’s Organic Reach

It’s no secret of the digital marketing world that social media is the best, free, way to advertise your business. However, social media companies like Twitter, Facebook, Instagram, and Pinterest aren’t fans of being used for free. Facebook for example has been docking organic reach every few weeks since the new year started.

What does that mean? Well, in December a page with 1,300 fans might have had an organic reach of 300, without advertising, comments, likes or shares. If the same page with 1,300 fans posted today it would be lucky to receive an organic reach of 150, even if it was commented on twice, liked by 10 people, and shared twice. For a small business who is just starting out with only a couple hundred fans it would be lucky to have more than 30 people even see their post!

It would appear that Facebook is moving towards Organic Reach 0. How can your business still utilize Facebook for digital marketing? Here are some tips to increase your organic reach:

 

WhenFansOnline1. Post when your fans are online

Did you know Facebook let’s you see when they are? Any page can view when their fans are online by looking in their insights.

 

2. Post frequently

As long as you have quality content to post, you can post as many as 4 or 5 times per day to reach the largest amount of fans.

 

3. You can recycle old content

Just make sure it has a new spin on it. As long as the content is still valid your fan base will be interested. Schedule it at a different time to reach a different target audience.

 

4. Create engaging content

This doesn’t just include the “comment if” “like if” or “share if” variety of content. Engage your audience by create a social environment in your posts.

 

5. Don’t just post about your own business

Share important content from your market. Your fans won’t be interested in you constantly selling to them.

 

6. Share Facebook content

Instead of uploading a video to YouTube and then sharing it on Facebook, upload it to Facebook instead. Facebook wants you to spend more time on Facebook, so if your content is from Facebook they’re more likely to push the reach on it.

 

7. Pay for it

The entire point of Organic Reach going down is to push business pages to pay for advertising. The truth is any business should be able to pay for at least some advertising. Even if you only budget $1 a day the impact will be huge.

 

Organic Reach may be going down, but your business can keep pushing to get it’s content out with some of these tricks.

Still unsure about how to use or set-up your Facebook Business Page? Contact us to get started with a Social Media Bootcamp on www.thisisturbine.com/contact-us

Facebook’s Pages to Watch

Do you have a Facebook Page for your business? If so you may have noticed it’s Pages to Watch feature underneath the Posts and Notifications Center.

PagesToWatch1What is Pages to Watch?

Pages to Watch is a feature on Facebook that let’s you track where your Likes count compares with some of your competition. It also lets shows you who has lost or gained followers and how many in the last week.

How do I set it up?

In the Pages to Watch widget just click “Add Pages”. Facebook usually has a pretty good idea of who your competition is, so check their suggestions first. Feel free to search for your own pages though.

PagestoWatch2How many Pages should I watch?

That’s completely up to you. Facebook says you need to watch at least 5 Pages. Turbine is watching 19! It depends what type of pages you want to track (a big business, a small business, a client) and then what you’re comfortable with. We’ve got a few big names, a few small ones, and the clients we run social media for on our Pages to Watch.

What happens when I add a new Page to Watch?

Facebook will send a notification to the Page letting them know someone is watching them. Don’t worry, it won’t mention your name though!

Have you used Facebook’s Pages to Watch feature? Who do you watch?

Using Throwback Thursday for Your Business

Throwback Thursday is a phenomenon that has taken over the social media world. Every Thursday people and companies from around the world show off old photos of just about anything. Using Throwback Thursday can make your business look hip, fun and provide an easy way for businesses to utilize old content.

Employee Throwbacks

An easy way to utilize Throwback Thursday in your business is to ask employees for old photos of them when they were younger. Some employees may give up pictures way back to their childhood while others may have old pictures of them working for the company. Be sure to include a story of which employee the picture is of and how long ago the photo was taken. Try to find funny pictures with old clothing styles or cute childhood photos. The funnier the picture, the better it will do.

Business Throwbacks

Show off old pictures of your business to show followers how long your business has been around. These pictures could include old pictures of buildings, current employees working years ago, and even old projects. It will help tell the history of your business in a fun and exciting way that people will pay attention to. The pictures of the business will bring nostalgia to your employees as well as your followers. You could even include old technology that you used back in the day that doesn’t get used anymore.

Random Throwbacks

Get creative with your Throwback Thursdays. If your crew is jamming out to a classic song, post it to social media. If a certain Thursday is an anniversary of a historical event, use a Throwback Thursday post to reference and celebrate it. Use these random throwbacks sparingly to ensure that your profile still remains professional. Also be sure to somehow relate it back to your business.

Throwback Thursdays can be incredibly effective on all social media platforms including Facebook, Twitter, Instagram and more. Have fun with them and be sure to get creative.

Tips for Choosing a Company Name

Naming your company can be one of the most difficult parts of starting a company. It will have major effects on your company’s marketing efforts so it needs to appeal to the masses. In today’s digital age, you need to make sure that you can find a name that will allow you to market yourself online. Here a few things to check before deciding on your brand name:

Make Sure the Name Isn’t Trademarkedtrademark

Research, research, research. This could save you thousands in lawsuits and rebranding in the future. Start with a basic Google search to see if you can find other companies with the same names that you are thinking about. After you do these Google searches use tools online to check for trademarks. Many tools out there exist including The United States Patent & Trademark Office. http://www.uspto.gov/trademarks/process/search/

Check the Domain Name

Make sure that your company name is something that you will be able to create a website for later. For example, if your brand name is Adam Construction see if that domain name is available online. I just did a search for Adam Construction and the domain alone costs over $1000. You could play around with it to call it adamconstructionkansas.com, but this may not be as effective as if you can find a company name that can be a short URL. Be sure the name is professional if you have to alter it, and it doesn’t take away from the professionalism of you website.

Check the Competition

Make sure your name isn’t a blatant ripoff of a competitor. If you think it sounds too much like the competitor’s brand name, it probably is too close. Try to differentiate yourself without getting too far from your business meaning.

If you take one thing from this article when choosing a company name is to do your research. It will save you time and money in the future and will ultimately contribute to the success of your company.

 

Common Digital Marketing Acronyms

When many business owners read online articles about digital and social marketing, these articles use acronyms that many people new to the digital world may not be familiar with. Here are some of the most common digital acronyms with definitions of what they mean:

SEO-Search Engine Optimization

Search Engine Optimization basically means getting your website as high at it can be on Google, Yahoo or any other search engine of this type. SEO is the practice of using best practices to get your website ranked as high as possible.

PPC-Pay Per Click

Pay per Click is a term that publishers (website owners) use to charge companies for ad space on the internet. Each time the ad is clicked on the website, the publisher charges the companies for that click.

UX-User Experience

User Experience describes what the experience is like for a user not associated with the company using the service, software or website. A company needs to have a good UX to provide a professional and organized experience for their customers.

CR-Conversion Rate

Conversion rate is a number that can show how many people that visit a website go beyond just a visit and complete a task that the company would like them to accomplish. These goals could include how many people that visit the website actually purchased a product.