The Heartbleed Bug

If you’ve been on the internet in the past few days you’ve probably heard of it. The Heartbleed Bug, an issue in the security software used over nearly 65% of the internet was discovered this week.

What is it and why do I care? What does this mean for you? Turbine’s got your answers.


What is it and why do I care?

OpenSSL cryptographic software is what it used to keep your information private. For example that little lock that appears when you’re typing in credit card information on most sites involves OpenSSL. The Heartbleed bug is an issue in the programming. Think of it as not finishing a sentence when you’re writing a 100 page paper, an easy mistake you probably wouldn’t notice, right? Earlier this week the bug was reported, and before it was announced a newer, fixed version of OpenSSL was released.

The bug poses a huge privacy risk for anyone who has used the internet recently. The bug has been present for at least 2 years, and is impossible to trace. The bug gives a hacker the opportunity to steal encryption keys, user credentials, protected content like credit card information and emails, and collateral. No one is sure if the bug has been known for long or who took advantage of it.


What does this mean for me?

The Heartbleed bug means that there is a chance someone has been spying on you and stealing your information for the past 2 years. You should change your passwords just to be safe, but make sure the pages you update on have already upgraded to the new fixed OpenSSL or changing your password won’t help. You can find out if a page has been updated by checking here.

It’s likely that most webpages will be fixed within the next few days. Small business and forgotten webpages and blogs are a much bigger issue. These types of pages may not be fixed for a long time, so check them and make sure you’re protected before you access these webpages.


heartbleedThe Heartbleed Bug is a big deal. However, it’s also a possibility that the bug went unnoticed until now. The best guidance is to change your passwords as necessary and check that webpages have been updated before you access them.


To learn more about the Heartbleed Bug check out the webpage at





Viral Videos

download (1)We all know in the digital marketing world that viral videos are the Lost City of Gold or the pot of gold at the end of the rainbow.  They seem impossible and fairly random on their success.  There really isn’t a recipe or formula to attain a viral video.  As a company that provides video services to our clients, this is a deflating reality when were asked for this sort of goal.  Our mantra, is to always be true to your brand and your image.  We call it, “living the brand promise.”  If a company can do this, whether their video goes viral or not, won’t matter – it will be successful.

Here are a few key items to keep in mind when shooting your video:

  • keep the message simple and focused
  • your video shouldn’t be over 3 minutes.  Ideally, you want it between 1-2 minutes.  This is about how long a viewer is willing to commit
  • make the topic interesting, even if it’s addressing a niche audience
  • Share, share, share on social media platforms
  • Be sincere.  Remember that brand promise…
  • Be real.  Your video doesn’t necessarily have to be professionally shot.  Smart phones work great.

Check out this article from Mashable on viral, branded videos and what hey have to say and good luck on your journey to the end of the rainbow!

Want to shoot your own video?  Here are some great app recommendations and some detail about each,,2817,2421987,00.asp




The Plummet of Facebook’s Organic Reach

It’s no secret of the digital marketing world that social media is the best, free, way to advertise your business. However, social media companies like Twitter, Facebook, Instagram, and Pinterest aren’t fans of being used for free. Facebook for example has been docking organic reach every few weeks since the new year started.

What does that mean? Well, in December a page with 1,300 fans might have had an organic reach of 300, without advertising, comments, likes or shares. If the same page with 1,300 fans posted today it would be lucky to receive an organic reach of 150, even if it was commented on twice, liked by 10 people, and shared twice. For a small business who is just starting out with only a couple hundred fans it would be lucky to have more than 30 people even see their post!

It would appear that Facebook is moving towards Organic Reach 0. How can your business still utilize Facebook for digital marketing? Here are some tips to increase your organic reach:


WhenFansOnline1. Post when your fans are online

Did you know Facebook let’s you see when they are? Any page can view when their fans are online by looking in their insights.


2. Post frequently

As long as you have quality content to post, you can post as many as 4 or 5 times per day to reach the largest amount of fans.


3. You can recycle old content

Just make sure it has a new spin on it. As long as the content is still valid your fan base will be interested. Schedule it at a different time to reach a different target audience.


4. Create engaging content

This doesn’t just include the “comment if” “like if” or “share if” variety of content. Engage your audience by create a social environment in your posts.


5. Don’t just post about your own business

Share important content from your market. Your fans won’t be interested in you constantly selling to them.


6. Share Facebook content

Instead of uploading a video to YouTube and then sharing it on Facebook, upload it to Facebook instead. Facebook wants you to spend more time on Facebook, so if your content is from Facebook they’re more likely to push the reach on it.


7. Pay for it

The entire point of Organic Reach going down is to push business pages to pay for advertising. The truth is any business should be able to pay for at least some advertising. Even if you only budget $1 a day the impact will be huge.


Organic Reach may be going down, but your business can keep pushing to get it’s content out with some of these tricks.

Still unsure about how to use or set-up your Facebook Business Page? Contact us to get started with a Social Media Bootcamp on

Posting People Pictures Matters

photoA recent study focusing on Instagram concluded that pictures with people were 38% more likely to get Likes from Followers and 32% more likely to get Comments and Shares.  For the full article, check out:

So, what does this mean?  People want to see you or at least people they know and relate to.  This should come as no surprise, as the social media movement is also about people and interaction.  Putting a name and face to marketing is Social Media 101.  Here are a few tips to help you and your business execute on this idea and use best practices to reach our to your audience.

Post people picturess and Tag them – Tag simply means to use the little Tag icon to type in the name of the person on the photo.  If the person you Tag in the photo has a Facebook account, the picture will hit their Facebook page, too and any friends they may have.

Post pictures and include any relevant Hash Tagging.  Hash tagging is adding a Hash tag (or #pound symbol) to the front of words, phrases, names etc. for trending topic tracking.  It’s allows for better searching and reach for specific subject matter.

Like the article describes, people pictures have pull.  The Selfie (picture of yourself snapped usually at random, see mine above) are great, but don’t post them every day.  Even your friends and family aren’t that interested in each and every Selfie you may take.

For other apps such as Pinterest, YouTube, LinkedIn etc. be sure to include as much information about your pictures as possible, whether it’s a people picture or not.  This is not only helpful for the follower, but also for any SEO (search engine optimization) associated with your brand.  Yes, even you are a brand, assuming that you’re not applying this to your business.


Facebook’s Pages to Watch

Do you have a Facebook Page for your business? If so you may have noticed it’s Pages to Watch feature underneath the Posts and Notifications Center.

PagesToWatch1What is Pages to Watch?

Pages to Watch is a feature on Facebook that let’s you track where your Likes count compares with some of your competition. It also lets shows you who has lost or gained followers and how many in the last week.

How do I set it up?

In the Pages to Watch widget just click “Add Pages”. Facebook usually has a pretty good idea of who your competition is, so check their suggestions first. Feel free to search for your own pages though.

PagestoWatch2How many Pages should I watch?

That’s completely up to you. Facebook says you need to watch at least 5 Pages. Turbine is watching 19! It depends what type of pages you want to track (a big business, a small business, a client) and then what you’re comfortable with. We’ve got a few big names, a few small ones, and the clients we run social media for on our Pages to Watch.

What happens when I add a new Page to Watch?

Facebook will send a notification to the Page letting them know someone is watching them. Don’t worry, it won’t mention your name though!

Have you used Facebook’s Pages to Watch feature? Who do you watch?

Best E-Newsletter Solutions

E-Newsletters are a great way to get new products and services out to large amounts of people at a very low cost. It can be time-friendly and can be easy to maintain if you use the right tools. A lot of applications and software exist for companies to utilize to send out their e-newsletters, and it can be hard to know which ones to trust. Here are two that are both reliable and trustworthy.


MailChimp is a web application that is free for entrepreneurs and small businesses with less than 2,000 contacts that want to send less than 12,000 emails per month. The service offers great templates with easy customization. Once you build up your email list to over 2,000 email addresses, you pay for the service based on how many people you are sending the emails to.  This is a great service with fair pricing that can be accessed from anywhere at anytime.


BombBomb is a paid web application for e-newsletters that specializes in easily sending formatted videos in your e-newsletters. With video marketing growing rapidly into the future, this may be a great way to get it out to your followers. BombBomb is a bit more pricey than MailChimp and doesn’t offer a free service for entrepreneurs and small businesses.  If you aren’t going to have consistent monthly videos, it would be easier and cheaper to use MailChimp as an option.

Both of these services are two the top trusted names in the business. They are both affordable and will bring you great results.

Using Throwback Thursday for Your Business

Throwback Thursday is a phenomenon that has taken over the social media world. Every Thursday people and companies from around the world show off old photos of just about anything. Using Throwback Thursday can make your business look hip, fun and provide an easy way for businesses to utilize old content.

Employee Throwbacks

An easy way to utilize Throwback Thursday in your business is to ask employees for old photos of them when they were younger. Some employees may give up pictures way back to their childhood while others may have old pictures of them working for the company. Be sure to include a story of which employee the picture is of and how long ago the photo was taken. Try to find funny pictures with old clothing styles or cute childhood photos. The funnier the picture, the better it will do.

Business Throwbacks

Show off old pictures of your business to show followers how long your business has been around. These pictures could include old pictures of buildings, current employees working years ago, and even old projects. It will help tell the history of your business in a fun and exciting way that people will pay attention to. The pictures of the business will bring nostalgia to your employees as well as your followers. You could even include old technology that you used back in the day that doesn’t get used anymore.

Random Throwbacks

Get creative with your Throwback Thursdays. If your crew is jamming out to a classic song, post it to social media. If a certain Thursday is an anniversary of a historical event, use a Throwback Thursday post to reference and celebrate it. Use these random throwbacks sparingly to ensure that your profile still remains professional. Also be sure to somehow relate it back to your business.

Throwback Thursdays can be incredibly effective on all social media platforms including Facebook, Twitter, Instagram and more. Have fun with them and be sure to get creative.