The Plummet of Facebook’s Organic Reach

It’s no secret of the digital marketing world that social media is the best, free, way to advertise your business. However, social media companies like Twitter, Facebook, Instagram, and Pinterest aren’t fans of being used for free. Facebook for example has been docking organic reach every few weeks since the new year started.

What does that mean? Well, in December a page with 1,300 fans might have had an organic reach of 300, without advertising, comments, likes or shares. If the same page with 1,300 fans posted today it would be lucky to receive an organic reach of 150, even if it was commented on twice, liked by 10 people, and shared twice. For a small business who is just starting out with only a couple hundred fans it would be lucky to have more than 30 people even see their post!

It would appear that Facebook is moving towards Organic Reach 0. How can your business still utilize Facebook for digital marketing? Here are some tips to increase your organic reach:

 

WhenFansOnline1. Post when your fans are online

Did you know Facebook let’s you see when they are? Any page can view when their fans are online by looking in their insights.

 

2. Post frequently

As long as you have quality content to post, you can post as many as 4 or 5 times per day to reach the largest amount of fans.

 

3. You can recycle old content

Just make sure it has a new spin on it. As long as the content is still valid your fan base will be interested. Schedule it at a different time to reach a different target audience.

 

4. Create engaging content

This doesn’t just include the “comment if” “like if” or “share if” variety of content. Engage your audience by create a social environment in your posts.

 

5. Don’t just post about your own business

Share important content from your market. Your fans won’t be interested in you constantly selling to them.

 

6. Share Facebook content

Instead of uploading a video to YouTube and then sharing it on Facebook, upload it to Facebook instead. Facebook wants you to spend more time on Facebook, so if your content is from Facebook they’re more likely to push the reach on it.

 

7. Pay for it

The entire point of Organic Reach going down is to push business pages to pay for advertising. The truth is any business should be able to pay for at least some advertising. Even if you only budget $1 a day the impact will be huge.

 

Organic Reach may be going down, but your business can keep pushing to get it’s content out with some of these tricks.

Still unsure about how to use or set-up your Facebook Business Page? Contact us to get started with a Social Media Bootcamp on www.thisisturbine.com/contact-us

Advertisements

Posting People Pictures Matters

photoA recent study focusing on Instagram concluded that pictures with people were 38% more likely to get Likes from Followers and 32% more likely to get Comments and Shares.  For the full article, check out: http://mashable.com/2014/03/21/instagram-photos-faces-more-likes/

So, what does this mean?  People want to see you or at least people they know and relate to.  This should come as no surprise, as the social media movement is also about people and interaction.  Putting a name and face to marketing is Social Media 101.  Here are a few tips to help you and your business execute on this idea and use best practices to reach our to your audience.

Facebook
Post people picturess and Tag them – Tag simply means to use the little Tag icon to type in the name of the person on the photo.  If the person you Tag in the photo has a Facebook account, the picture will hit their Facebook page, too and any friends they may have.

Twitter
Post pictures and include any relevant Hash Tagging.  Hash tagging is adding a Hash tag (or #pound symbol) to the front of words, phrases, names etc. for trending topic tracking.  It’s allows for better searching and reach for specific subject matter.

Instagram
Like the article describes, people pictures have pull.  The Selfie (picture of yourself snapped usually at random, see mine above) are great, but don’t post them every day.  Even your friends and family aren’t that interested in each and every Selfie you may take.

For other apps such as Pinterest, YouTube, LinkedIn etc. be sure to include as much information about your pictures as possible, whether it’s a people picture or not.  This is not only helpful for the follower, but also for any SEO (search engine optimization) associated with your brand.  Yes, even you are a brand, assuming that you’re not applying this to your business.

 

Facebook’s Pages to Watch

Do you have a Facebook Page for your business? If so you may have noticed it’s Pages to Watch feature underneath the Posts and Notifications Center.

PagesToWatch1What is Pages to Watch?

Pages to Watch is a feature on Facebook that let’s you track where your Likes count compares with some of your competition. It also lets shows you who has lost or gained followers and how many in the last week.

How do I set it up?

In the Pages to Watch widget just click “Add Pages”. Facebook usually has a pretty good idea of who your competition is, so check their suggestions first. Feel free to search for your own pages though.

PagestoWatch2How many Pages should I watch?

That’s completely up to you. Facebook says you need to watch at least 5 Pages. Turbine is watching 19! It depends what type of pages you want to track (a big business, a small business, a client) and then what you’re comfortable with. We’ve got a few big names, a few small ones, and the clients we run social media for on our Pages to Watch.

What happens when I add a new Page to Watch?

Facebook will send a notification to the Page letting them know someone is watching them. Don’t worry, it won’t mention your name though!

Have you used Facebook’s Pages to Watch feature? Who do you watch?

Using Throwback Thursday for Your Business

Throwback Thursday is a phenomenon that has taken over the social media world. Every Thursday people and companies from around the world show off old photos of just about anything. Using Throwback Thursday can make your business look hip, fun and provide an easy way for businesses to utilize old content.

Employee Throwbacks

An easy way to utilize Throwback Thursday in your business is to ask employees for old photos of them when they were younger. Some employees may give up pictures way back to their childhood while others may have old pictures of them working for the company. Be sure to include a story of which employee the picture is of and how long ago the photo was taken. Try to find funny pictures with old clothing styles or cute childhood photos. The funnier the picture, the better it will do.

Business Throwbacks

Show off old pictures of your business to show followers how long your business has been around. These pictures could include old pictures of buildings, current employees working years ago, and even old projects. It will help tell the history of your business in a fun and exciting way that people will pay attention to. The pictures of the business will bring nostalgia to your employees as well as your followers. You could even include old technology that you used back in the day that doesn’t get used anymore.

Random Throwbacks

Get creative with your Throwback Thursdays. If your crew is jamming out to a classic song, post it to social media. If a certain Thursday is an anniversary of a historical event, use a Throwback Thursday post to reference and celebrate it. Use these random throwbacks sparingly to ensure that your profile still remains professional. Also be sure to somehow relate it back to your business.

Throwback Thursdays can be incredibly effective on all social media platforms including Facebook, Twitter, Instagram and more. Have fun with them and be sure to get creative.

What’s Up With WhatsApp

The news has been blowing up over the last week about Facebook’s massive buyout of the widely popular WhatsApp. The only problem is that many people haven’t heard of WhatsApp or know what it means for Facebook. It definitely had to be a big deal if Facebook paid 19 billion dollars for it.

What Is It? 

WhatsApp is a messaging service that offers an alternative to texting on smartphones for 1 dollar a year after the first year. Currently, WhatsApp has over 450 million users and continues to grow about a million users per day. The reason that many Americans haven’t heard of the application is that it is much more popular in Europe and Asia than in the United States where unlimited texting plans isn’t the norm. It is different than other apps of its kind because it has no ads and no games. It’s revenues are low, but it’s popularity it incredibly high.

What Does Facebook Want to Do With It?

No one really has an exact answer on why Facebook paid so much for this application. There a few educated guesses on why Facebook bought this application come from many market leaders on the internet.

  • Facebook needs to get into the social markets into emerging markets: Facebook doesn’t have much room to grow in the United States with such a high number of users. They needed a new way to get into contact with the markets in across the world, and WhatsApp is a direct link to these markets.
  • Facebook plans to become the Disney of social media: Facebook may just attempt to buy out as many major social media applications as possible to run the social media world.
  • Help Zuckerberg’s internet.org movement: Facebook is part of a movement that is attempting to get 2/3 of the world onto the internet. Through the use of WhatsApp more people could afford to use texting worldwide which could help his cause.

Overall, it is probably a combination of a lot of reasons that Facebook bought WhatsApp for such a large sum of money. What this acquisition really shows is the major power of Facebook in the social media world and a trend beginning of Facebook buying up their competitors.

Pinterest for Business

Businesses, especially those with eCommerce business models, can benefit from utilizing the social media platform Pinterest. Pinterest recently released a Pinterest for Business option giving businesses a lot more insight into their pages. After verifying that your business is in fact a real business, Pinterest will allow you to sign up for one of these new accounts. The Pinterest for Business account brings some huge bonuses to your Pinterest success

The Pin It Button

Adding the Pin It Button to your website easily allows followers to pin items directly off of your website onto their Pinterest boards. It is similar to when you see Share it buttons on websites or games to share items to your Facebook page. This will make it incredibly easy for your products that you want shared get organic pins without you having to do much work. Once your Pin It buttons are implemented, you can track the results with the new Pinterest Analytics.

Pinterest Analytics

According to Pinterest’s website, this new feature will allow you to “Find out how many people are Pinning from your website, seeing your Pins, and clicking your content.” This is a huge step for Pinterest because it will be a lot easier for businesses to put number to their social media activity. It will be much easier to compare results to other social media platforms as well as other marketing channels. 

Rich Pins

Rich pins make your pins more useful. There are currently five different types of Rich pins which include recipe, product, article, place, and movie. The most valuable one for businesses is the product rich pin. It will take your directly to the page that the item is being sold on. This can get a little technical and involves some basic HTML formatting. If you run a site with any eCommerce it could be incredibly worth it.

Promoted Pins

Promoted Pins are coming to Pinterest. They aren’t here quite yet, but your business can sign up to be part of the initial trial runs of this advertising. It will be interesting to see what these posts will bring, but all of these new Pinterest for Business updates are centered around this new feature that will make Pinterest some serious money in the future.

Blog #200: A Look Back

It seems like just yesterday we were picking which colors we wanted for our new blog Digital Fiber. It has now been 200 posts and we consider this a major milestone for Digital Fiber. Here’s a look back on five of our favorite blog posts from the past.

  1. EIEIO Social Strategy-Not sure what to post to your social media pages? Let Old MacDonald help you out using the E-I-E-I-O approach to social media.
  2. Gmail Tips and Tricks-Gmail gets used more and more everyday, and we have seen that trend contin200ue with the integration with Google+ and YouTube. Follow these tricks to become a master of your Gmail account.
  3. Website No-Nos-Knowing what to do on your website is important but knowing what not to do may be even more important. Be sure to never commit any of Turbine’s website No-Nos.
  4. Best Practices for Social Media-Learn the unwritten rules of social media. Some may seem obvious and some will make you think about your social media practices.
  5. Writing Content that Ranks High on Google-Google search results are something that are incredibly important to your business success, and it all starts with content. If your content is strong your search rankings will increase dramatically.

We love spreading the word about all things related to technology, social media, marketing, websites and so much more. Let us know if there is something you really want to know about, and we can make it happen. 200 is just the beginning!