Using Throwback Thursday for Your Business

Throwback Thursday is a phenomenon that has taken over the social media world. Every Thursday people and companies from around the world show off old photos of just about anything. Using Throwback Thursday can make your business look hip, fun and provide an easy way for businesses to utilize old content.

Employee Throwbacks

An easy way to utilize Throwback Thursday in your business is to ask employees for old photos of them when they were younger. Some employees may give up pictures way back to their childhood while others may have old pictures of them working for the company. Be sure to include a story of which employee the picture is of and how long ago the photo was taken. Try to find funny pictures with old clothing styles or cute childhood photos. The funnier the picture, the better it will do.

Business Throwbacks

Show off old pictures of your business to show followers how long your business has been around. These pictures could include old pictures of buildings, current employees working years ago, and even old projects. It will help tell the history of your business in a fun and exciting way that people will pay attention to. The pictures of the business will bring nostalgia to your employees as well as your followers. You could even include old technology that you used back in the day that doesn’t get used anymore.

Random Throwbacks

Get creative with your Throwback Thursdays. If your crew is jamming out to a classic song, post it to social media. If a certain Thursday is an anniversary of a historical event, use a Throwback Thursday post to reference and celebrate it. Use these random throwbacks sparingly to ensure that your profile still remains professional. Also be sure to somehow relate it back to your business.

Throwback Thursdays can be incredibly effective on all social media platforms including Facebook, Twitter, Instagram and more. Have fun with them and be sure to get creative.

Advertisements

Scheduling Posts: Finding Time for Social Media

You’re busy. You run a small business, have a family, and even attempt to have some sort of a social life. How are you supposed to get onto Facebook, Twitter, Pinterest, Google+, LinkedIn, and more? The key is scheduling. It is possible for you to schedule a week’s worth of Facebook, Twitter, LinkedIn, and Google+ posts all on a Sunday night and then just monitor the activity for the rest of the week.

Facebook

Facebook has a built in feature on business pages that allows you to schedule posts ahead of time. The picture below shows the status box that you would normally post for your Facebook page. In the bottom right corner, the box shows a clock.

facebook postCreate your post then click the clock. It will allow you to select an exact date and time you would like the post to go out. Once you schedule it, that post will automatically go up on the date and time you have chosen. You can schedule out as far in advance as your would like using this feature.

Hootsuite

hootsutieHootsuite is a tool that will allow you to schedule out Twitter, LinkedIn, and Google+ posts ahead of time. If you run just one business, Hootsuite will allow you to schedule out posts for up to 5 social networks for free. Coming up with content is a lot easier to do for a whole week than trying to come up with original content every single day. This will make social media less of a hassle on busy business owners.

Monitoring Scheduled Posts

Scheduling posts can be great for business owners because they don’t have to come up with fresh content too often. The major problem that people need to watch out for is ignoring their social media for the whole week after scheduling posts. Someone could tweet or send a Facebook message your business on Monday, but the you may forget to check it until the following Sunday. Business owners still need to check their social media daily to ensure they haven’t been engaged with something they need to respond to quickly.

The basic rule of thumb with scheduling is as follows: Schedule your posts out in advance but still check on your social media daily. Scheduling posts can make it easier on business owners so they don’t have to come up with original content every single day while still helping them maintain consistency. It will save you time and make managing your social media much easier.

#Hashtags

Hashtags can be confusing for new users to Twitter. What is a hashtag, and what’s even the point? First off a hashtag will add to your twitter conversations and placed properly can help you build followers that are interested in certain topics.

How Many Hashtags

hashtag2

We’ve all seen it. You either follow that business or friend on Twitter that feels like they need to hit 160 characters on every tweet. If they are short, they just fill the tweet with meaningless hashtags. Look at the picture attached and make sure that this isn’t you. An easy rule of thumb is to make sure that you are using between 1-3 hashtags per tweet. Too many hashtags per tweet can actually make Google think that your account is a spam account on Twitter.

What to Hashtag in a Tweet

Make sure when you are utilizing hashtags, make sure the words that you are highlighting are really getting your point across. Don’t hashtag words like #happy, #overwhelmed, #LOL, etc. These won’t gain you any more followers or get you into the conversations you are looking to be a part of. If your business is at a conference, be sure to tweet about the conference using their hashtag. Search the conference on Twitter to see what other people are already using and match it. This was your business is now part of the trend and the conversation.

Just make sure when using hashtags you are highlighting what the tweet and your business represent. Don’t go overboard with them and be sure to tweet at events your are attending. Think about what you would want to see on your timeline. Use hashtags wisely and watch your followers grow.

The Power of Social Media in Major Events

Nelson Mandela was one of the greatest human beings to grace the planet in the last decade. The passing of such an incredible human shows the power of social media, and how social media can bring the world together.

Social media really shows how such an incredible message can be brought throughout the world. On the day that Nelson passed, 7.2 million tweets were sent out about him. According to Mashable, these numbers even reached 95,000 tweets per minute. This was one of the top 10 trending subjects of the year. People can understand how powerful that Twitter and social media can be as a whole. His messages of peace continued to spread even after his death. World leaders are going to continue to spread their messages through social media to reach the masses.barack obama

Facebook also went nuts with the news of Mandela’s passing, 39 million people posted over 80 million pieces of content about Mandela’s death according to Mashable. Major leaders such as Barack Obama put up Facebook posts highlighting the leader and pieces like this really bring the world together. The population of South Africa is 51.19 million according to Google. Nearly as many people posted on Twitter of Facebook about the leader of an African country that actually live in the country. This shows the world coming together, and the world becoming much more global.

Other major world events on the top 10 of the year on social media include Pope Francis, the election, the Royal Baby, and the Tour de France. These events are from different parts of the world, but are all coming together through social media. Social media is going to allow the world to connect together and make the world a smaller place for everyone in it.

The 4-1-1 Rule of Twitter

The 4-1-1 rule of Twitter is an easy layout for businesses to follow when tweeting. Coined by researches at Tippingpoint Labs, it is just one rule of thumb that companies can follow when figuring out their Twitter content.

How the Formula Works

411Joe Pullizi, founder of the theory, explains the theory as for every one self-serving tweet, post, or update, a brand should share four new pieces of content and one re-share. Basically this means 4 out of every 6 tweets are about the industry that your company is in. Let’s say you are a recording studio. 4 of your tweets would be about topics such as new recording technology, changes in the industry, and other informative topics. One tweet would then be about a new album that your company is putting out next week. Your next tweet would be a retweet from a famous artist or music producer. This would equal around 6 tweets which would be between 2 and 2.5 days of full tweets.

Why This Strategy Works

This strategy makes it easy for businesses to plan out their tweets. A social media strategist can find a lot of information about the industry as well as easily tweet about what is most important in the company. It also ensures that their account looks professional and doesn’t just look like a spam account. No one is interested in just following an account where a company puts their own website up every single tweet. They might look the first time, but after that, they will just continue to ignore your tweets. Most of all, it just reminds people to mix it up. Tweets need to differentiate, and at the very least, this method will help people not get stuck in a Twitter rut.

How Far Does Your Tweet Go?

Marketers need to understand how far their Twitter actually reaches. Let’s say a cookie producer puts out a tweet about chocolate chip cookies with a delicious picture. Now let’s say that 20 people retweet the picture. This means that all of the followers of all the “retweeters” saw this tweet. Now how can a company really know how many people have seen this? Here is a program that can show you how many people actually ended up seeing your business’ tweet.

TweetReach.com tweetreach

TweetReach.com shows you the reach as well as engagement of up to the last 50 tweets. This is a huge bonus because it factors in retweets which could be a huge factor in the success of your tweets. According to their Twitter, they offer free services as well as one time paid reports. You can also subscribe to get on-going reports which could be incredibly beneficial in watching the growth of social media campaigns.

Without a program like this, it is nearly impossible for a company to see how many people that they are reaching. They can estimate it based on followers, but once retweets are taken into account, it becomes impossible. This is an advantage and will allow companies to estimate value of the tweets based on reach. They can compare it to print advertising or other web advertising that they are currently doing.

Twitter metrics are difficult to track and many more comprehensive programs exist. Tweetreach is just a small program, and companies need to research on what metrics work best for them. With future trends going towards Twitter as well as their new IPO, you can count on their metrics to become even more advanced as well as more user friendly for users in the future.

Twitter’s New Update

Users may have noticed their Twitter feeds have changed their look in their mobile devices as well as on their computers. Pictures display without users having to open them up. This update is huge news, but is the update good or bad news for users?

The positives of this update include the ease of Twitter followers to view pictures. They don’t have to click open each individual tweet to see the pictures that the user posted allowing users to see more pictures faster. Vine videos are also instantly seen on Twitter’s timeline as if you posted it straight from Twitter. twitter-logo-bird

Instagram pictures still aren’t able to be viewed from the timeline; users still have to open these as they did before. For users who enjoy the Facebook look, the app definitely has a more Facebook-like appearance making it seem like you are looking through just as many pictures as tweets. Not everyone is excited about the new update, and the negatives are starting to show their faces.

The first thing that makes users upset about this update is the ease of advertising to get into your feed. It will be more effective for Twitter, but users will be looking at pictures that they don’t want to see and aren’t following. Another big problem for companies is that programs like Hootsuite puts pictures onto tweets using links, and these pictures are showing up as links instead of pictures. Many companies use programs like these to program tweets, and this will cause Hootsuite and other programs to update what they are doing. Many people complain that the enjoyed Twitter not showing pictures they aren’t interested in seeing, and this is what separated them from Facebook.

Only time will tell how successful this update will be for Twitter. With their IPO coming next week, this could be the start of many changes Twitter makes to keep shareholders happy in the future.