The Plummet of Facebook’s Organic Reach

It’s no secret of the digital marketing world that social media is the best, free, way to advertise your business. However, social media companies like Twitter, Facebook, Instagram, and Pinterest aren’t fans of being used for free. Facebook for example has been docking organic reach every few weeks since the new year started.

What does that mean? Well, in December a page with 1,300 fans might have had an organic reach of 300, without advertising, comments, likes or shares. If the same page with 1,300 fans posted today it would be lucky to receive an organic reach of 150, even if it was commented on twice, liked by 10 people, and shared twice. For a small business who is just starting out with only a couple hundred fans it would be lucky to have more than 30 people even see their post!

It would appear that Facebook is moving towards Organic Reach 0. How can your business still utilize Facebook for digital marketing? Here are some tips to increase your organic reach:

 

WhenFansOnline1. Post when your fans are online

Did you know Facebook let’s you see when they are? Any page can view when their fans are online by looking in their insights.

 

2. Post frequently

As long as you have quality content to post, you can post as many as 4 or 5 times per day to reach the largest amount of fans.

 

3. You can recycle old content

Just make sure it has a new spin on it. As long as the content is still valid your fan base will be interested. Schedule it at a different time to reach a different target audience.

 

4. Create engaging content

This doesn’t just include the “comment if” “like if” or “share if” variety of content. Engage your audience by create a social environment in your posts.

 

5. Don’t just post about your own business

Share important content from your market. Your fans won’t be interested in you constantly selling to them.

 

6. Share Facebook content

Instead of uploading a video to YouTube and then sharing it on Facebook, upload it to Facebook instead. Facebook wants you to spend more time on Facebook, so if your content is from Facebook they’re more likely to push the reach on it.

 

7. Pay for it

The entire point of Organic Reach going down is to push business pages to pay for advertising. The truth is any business should be able to pay for at least some advertising. Even if you only budget $1 a day the impact will be huge.

 

Organic Reach may be going down, but your business can keep pushing to get it’s content out with some of these tricks.

Still unsure about how to use or set-up your Facebook Business Page? Contact us to get started with a Social Media Bootcamp on www.thisisturbine.com/contact-us

Facebook’s Pages to Watch

Do you have a Facebook Page for your business? If so you may have noticed it’s Pages to Watch feature underneath the Posts and Notifications Center.

PagesToWatch1What is Pages to Watch?

Pages to Watch is a feature on Facebook that let’s you track where your Likes count compares with some of your competition. It also lets shows you who has lost or gained followers and how many in the last week.

How do I set it up?

In the Pages to Watch widget just click “Add Pages”. Facebook usually has a pretty good idea of who your competition is, so check their suggestions first. Feel free to search for your own pages though.

PagestoWatch2How many Pages should I watch?

That’s completely up to you. Facebook says you need to watch at least 5 Pages. Turbine is watching 19! It depends what type of pages you want to track (a big business, a small business, a client) and then what you’re comfortable with. We’ve got a few big names, a few small ones, and the clients we run social media for on our Pages to Watch.

What happens when I add a new Page to Watch?

Facebook will send a notification to the Page letting them know someone is watching them. Don’t worry, it won’t mention your name though!

Have you used Facebook’s Pages to Watch feature? Who do you watch?

How Your Business Should Use Promoted Posts

Promoted posts are a way to increase your reach of a post on Facebook. These posts can double, triple, or even reach more people than a regular post will reach. Facebook is pushing businesses to use these more often and is trying to get your business to buy more and more of these promoted posts. Businesses need to understand the rules of thumb on how often to use these promoted posts to make the most use out of them.

Who Will See Your Promoted Posts?

When used correctly, promoted posts can be a valuable tool in targeting people that are interested in your brand or could be interested in your brand. You have the option to choose anything from who will see your promoted post, where these people live by country, state, or city and if these people are fans of your page already or not.  It’s really all up to the business paying for the promoted post who will see the advertisement, but it also depends on how much you are willing to spend.

How Much Should Be Spent on Promoting Posts?promoted

Facebook actually helps you figure out how much you would want to spend on a promoted post. It all truly depends on how many followers your Facebook page has. If your page has 15,000 likes, spending $10 to get an extra 3,000 views on your post may not be worth it. You could probably achieve those results by just ensuring that you are putting out the best contest you possibly can and monitoring what your followers respond to. On the other hand, if a page has 500 likes the page could really see major results from a $10 promoted post. The best rule of thumb to follow is just play with it a bit and really know ahead of time how many more people you would like to reach.

How Often to Use Promoted Posts

The best way to utilize promoted posts is to put a post up on regular Facebook and then wait. According to most experts, if a post has been up for 6-8 hours and fans are responding incredibly well to the post, this is the post you should promote. Don’t promote a post as soon as you put it up. This way you can ensure that you are spending the marketing budget on a post people don’t want to see. Don’t use promoted posts too often. Be sure to create a budget and stick to to it. Measure the success of it, and adjust accordingly.

Many marketing trend reports show promoted posts for businesses increasing on all social media channels in 2014. Be sure to watch the trends and use Promoted Posts wisely.

Choosing the Right Colors for Your Company Website

Choosing colors can be an incredibly difficult challenge for a new company website. Many reports are out there on what colors will work best for what industry, and all sorts of data will back up many different conclusions. The best way to use all this material is to take it into consideration, but don’t base everything off one report you find on Google. Do you research and use our 5 tips on website color to help you make decisions.

color guide

  1. Be consistent with your logo. Your logo colors should match the color schemes of your website.
  2. Check out competitors websites and logos. See what they are using and decide if you would like your website to look similar or if you would like to go totally different than the competitors.
  3. Compare studies that show human emotions on color. Different colors bring out different feelings in people. Match colors to your company’s mission and values.
  4. Be sure to use contrasting colors. This will help ensure that your website is legible and easy on the eyes.
  5. Do your research on your specific industry. Odds are that you can find information on color schemes in your specific industry, and reports like these will be much more valuable to you than broad statistics.

How valuable can visually appealing website be for your business?  According to KissMetrics.com, color increases brand recognition by 80%. This shows that color will play a major role in people recognizing your brand, and it it something that companies really need to pay attention to. Make sure your company’s website colors play to that 80% increase by using colors to help meet your digital goals. Use these five tips and be sure to do your research when deciding on your website colors.

Turbine’s Tech/Marketing News Favorites

If you’re anything like us, then you’re constantly looking up the latest tech and marketing trends. On lunch breaks we catch up on the news we missed, and we’re constantly scrolling through our Twitter timelines looking for an interesting story. It’s safe to say that Turbine is obsessed with reading the latest tech news. We like looking for new news outlets to check out, but we do have our favorites. Here’s the Turbine list of top tech/marketing news sites:

Mashable

mashableMashable is a classic. If you’re not aware of what Mashable is, you may be living under a rock. This site posts stories about social media, tech, business, entertainment, lifestyle, and much more. Whether you’re looking for the latest tech and social media news or advice on the best tech to buy, Mashable has it. It’s business mixed with fun and silly. You get the best of both worlds on Mashable.

TechCrunch

techcrunchAre you a major tech nerd? Then check out TechCrunch. TechCrunch provides news organized by several categories, including startups, gadgets, and social. You can also check out the latest tech news from Asia and Europe. What’s great about this site is that it is constantly being updated. Multiple stories are posted each hour. With TechCrunch, you’ll be sure to find the tech news you’re interested in.

Entrepreneur

EntrepreneurEntrepreneur originally started as a magazine, which is still in print today. Their website offers news and tips on marketing, startups, technology, franchises, and business growth. Looking to get publicity for a crowdfunding campaign or for ways to stretch your marketing budget? Entrepreneur has the answers. Consider the Entrepreneur website as a buddy. It gives advice on how to make a business succeed, and it also provides important marketing news. We think it’s a site worth checking out.

Social Media Today

socialmediatodayThe name is pretty self-explanatory, don’t you think? We love Social Media Today. They provide all of the latest social media news and tips. But it doesn’t stop there. Social Media Today also provides branding, blogging, and website tips. LIke TechCrunch, articles are constantly being posted. If you’re looking for good Twitter practices, Social Media Today has ’em. It’s a great place to look for tips and posting ideas. And if you’re looking for info on just one, specific social network, you’ll find it.

We have so many tech and marketing sites that we love. It was hard to pick just four. What are your favorite sites to get the latest industry news?

 

Notice a Drop in Your Facebook Reach?

Small businesses everywhere are seeing their Facebook reach on posts drop dramatically within the last couple months. Their followers could still be rising, and they could be doing everything right but the results may be seeing a dip. Why is this? Facebook has changed their algorithm to help followers see stuff that pertains to them.

The new updates to their services will make it harder for businesses to get their messages across to their followers. Basically if you want a whole lot of people to see your posts, you better start paying to promote every once in a while.  Facebook is basically saying that promoted posts are going to be highly favored over organic, non-paid posts. The Facebook world has hit a point where it is coming down to paying. Why might this be okay for businesses?

The only thing that may be a potential advantage of Facebook over other forms of advertising is that is still relatively inexpensive compared to other forms of advertising. Facebook ads range from $10-$30 and will reach thousands and thousands of people. Now that more businesses will be encouraged to buy Facebook advertising, businesses will put up more high quality posts,especially if the businesses are paying for them. Facebook believes that this will make their experience a better place. For most, it sounds like a way for Facebook to force businesses to buy advertising.

It will be interesting to see how businesses change their Facebook strategies over the next few months to deal with these new changes. It will be interesting to see where Facebook goes in 2014, but these new changes are definitely the start of something different.

Mobile Friendly Websites

It’s not secret that the world is becoming more mobile. What does this mean for your business? It means that to stay on top or ahead of the competition, companies need to optimize their websites for mobile device use.

Many companies don’t understand that if their website hasn’t been optimized for mobile device use including tablets and smartphones, it may not look or work correctly when pulled up on these mobile devices. With the increasing numbers of mobile social media such as Twitter and Instagram, companies need to optimize their websites for this move towards mobile.

Take a look at the graph provided from the article Mobile Marketing Statistics from Smartinsights.com you can see that mobile usage doubled in just one year from 2012 to 2013. It will be incredible to look at the statistics from 2014 if this rate continues. Companies can lose business if people can’t use their website, and this is a serious problem that needs to be addressed. With the Christmas season upon us, more and more tablets are being bought, and these numbers are going to continue to impact how many people are accessing websites from mobile devices.

With mobile technology along with cloud technology becoming more popular in the future, companies need to adapt to the changing technology markets. Digital marketing companies are looking at doing everything they can to show businesses the importance of mobile in the future.