Viral Videos

download (1)We all know in the digital marketing world that viral videos are the Lost City of Gold or the pot of gold at the end of the rainbow.  They seem impossible and fairly random on their success.  There really isn’t a recipe or formula to attain a viral video.  As a company that provides video services to our clients, this is a deflating reality when were asked for this sort of goal.  Our mantra, is to always be true to your brand and your image.  We call it, “living the brand promise.”  If a company can do this, whether their video goes viral or not, won’t matter – it will be successful.

Here are a few key items to keep in mind when shooting your video:

  • keep the message simple and focused
  • your video shouldn’t be over 3 minutes.  Ideally, you want it between 1-2 minutes.  This is about how long a viewer is willing to commit
  • make the topic interesting, even if it’s addressing a niche audience
  • Share, share, share on social media platforms
  • Be sincere.  Remember that brand promise…
  • Be real.  Your video doesn’t necessarily have to be professionally shot.  Smart phones work great.

Check out this article from Mashable on viral, branded videos and what hey have to say and good luck on your journey to the end of the rainbow!  http://mashable.com/2014/04/02/viral-branded-videos/

Want to shoot your own video?  Here are some great app recommendations and some detail about each, http://www.pcmag.com/article2/0,2817,2421987,00.asp

 

 

 

Advertisements

The Plummet of Facebook’s Organic Reach

It’s no secret of the digital marketing world that social media is the best, free, way to advertise your business. However, social media companies like Twitter, Facebook, Instagram, and Pinterest aren’t fans of being used for free. Facebook for example has been docking organic reach every few weeks since the new year started.

What does that mean? Well, in December a page with 1,300 fans might have had an organic reach of 300, without advertising, comments, likes or shares. If the same page with 1,300 fans posted today it would be lucky to receive an organic reach of 150, even if it was commented on twice, liked by 10 people, and shared twice. For a small business who is just starting out with only a couple hundred fans it would be lucky to have more than 30 people even see their post!

It would appear that Facebook is moving towards Organic Reach 0. How can your business still utilize Facebook for digital marketing? Here are some tips to increase your organic reach:

 

WhenFansOnline1. Post when your fans are online

Did you know Facebook let’s you see when they are? Any page can view when their fans are online by looking in their insights.

 

2. Post frequently

As long as you have quality content to post, you can post as many as 4 or 5 times per day to reach the largest amount of fans.

 

3. You can recycle old content

Just make sure it has a new spin on it. As long as the content is still valid your fan base will be interested. Schedule it at a different time to reach a different target audience.

 

4. Create engaging content

This doesn’t just include the “comment if” “like if” or “share if” variety of content. Engage your audience by create a social environment in your posts.

 

5. Don’t just post about your own business

Share important content from your market. Your fans won’t be interested in you constantly selling to them.

 

6. Share Facebook content

Instead of uploading a video to YouTube and then sharing it on Facebook, upload it to Facebook instead. Facebook wants you to spend more time on Facebook, so if your content is from Facebook they’re more likely to push the reach on it.

 

7. Pay for it

The entire point of Organic Reach going down is to push business pages to pay for advertising. The truth is any business should be able to pay for at least some advertising. Even if you only budget $1 a day the impact will be huge.

 

Organic Reach may be going down, but your business can keep pushing to get it’s content out with some of these tricks.

Still unsure about how to use or set-up your Facebook Business Page? Contact us to get started with a Social Media Bootcamp on www.thisisturbine.com/contact-us

Facebook’s Pages to Watch

Do you have a Facebook Page for your business? If so you may have noticed it’s Pages to Watch feature underneath the Posts and Notifications Center.

PagesToWatch1What is Pages to Watch?

Pages to Watch is a feature on Facebook that let’s you track where your Likes count compares with some of your competition. It also lets shows you who has lost or gained followers and how many in the last week.

How do I set it up?

In the Pages to Watch widget just click “Add Pages”. Facebook usually has a pretty good idea of who your competition is, so check their suggestions first. Feel free to search for your own pages though.

PagestoWatch2How many Pages should I watch?

That’s completely up to you. Facebook says you need to watch at least 5 Pages. Turbine is watching 19! It depends what type of pages you want to track (a big business, a small business, a client) and then what you’re comfortable with. We’ve got a few big names, a few small ones, and the clients we run social media for on our Pages to Watch.

What happens when I add a new Page to Watch?

Facebook will send a notification to the Page letting them know someone is watching them. Don’t worry, it won’t mention your name though!

Have you used Facebook’s Pages to Watch feature? Who do you watch?

Best E-Newsletter Solutions

E-Newsletters are a great way to get new products and services out to large amounts of people at a very low cost. It can be time-friendly and can be easy to maintain if you use the right tools. A lot of applications and software exist for companies to utilize to send out their e-newsletters, and it can be hard to know which ones to trust. Here are two that are both reliable and trustworthy.

MailChimp

MailChimp is a web application that is free for entrepreneurs and small businesses with less than 2,000 contacts that want to send less than 12,000 emails per month. The service offers great templates with easy customization. Once you build up your email list to over 2,000 email addresses, you pay for the service based on how many people you are sending the emails to.  This is a great service with fair pricing that can be accessed from anywhere at anytime.

BombBomb

BombBomb is a paid web application for e-newsletters that specializes in easily sending formatted videos in your e-newsletters. With video marketing growing rapidly into the future, this may be a great way to get it out to your followers. BombBomb is a bit more pricey than MailChimp and doesn’t offer a free service for entrepreneurs and small businesses.  If you aren’t going to have consistent monthly videos, it would be easier and cheaper to use MailChimp as an option.

Both of these services are two the top trusted names in the business. They are both affordable and will bring you great results.

Using Throwback Thursday for Your Business

Throwback Thursday is a phenomenon that has taken over the social media world. Every Thursday people and companies from around the world show off old photos of just about anything. Using Throwback Thursday can make your business look hip, fun and provide an easy way for businesses to utilize old content.

Employee Throwbacks

An easy way to utilize Throwback Thursday in your business is to ask employees for old photos of them when they were younger. Some employees may give up pictures way back to their childhood while others may have old pictures of them working for the company. Be sure to include a story of which employee the picture is of and how long ago the photo was taken. Try to find funny pictures with old clothing styles or cute childhood photos. The funnier the picture, the better it will do.

Business Throwbacks

Show off old pictures of your business to show followers how long your business has been around. These pictures could include old pictures of buildings, current employees working years ago, and even old projects. It will help tell the history of your business in a fun and exciting way that people will pay attention to. The pictures of the business will bring nostalgia to your employees as well as your followers. You could even include old technology that you used back in the day that doesn’t get used anymore.

Random Throwbacks

Get creative with your Throwback Thursdays. If your crew is jamming out to a classic song, post it to social media. If a certain Thursday is an anniversary of a historical event, use a Throwback Thursday post to reference and celebrate it. Use these random throwbacks sparingly to ensure that your profile still remains professional. Also be sure to somehow relate it back to your business.

Throwback Thursdays can be incredibly effective on all social media platforms including Facebook, Twitter, Instagram and more. Have fun with them and be sure to get creative.

Common Digital Marketing Acronyms

When many business owners read online articles about digital and social marketing, these articles use acronyms that many people new to the digital world may not be familiar with. Here are some of the most common digital acronyms with definitions of what they mean:

SEO-Search Engine Optimization

Search Engine Optimization basically means getting your website as high at it can be on Google, Yahoo or any other search engine of this type. SEO is the practice of using best practices to get your website ranked as high as possible.

PPC-Pay Per Click

Pay per Click is a term that publishers (website owners) use to charge companies for ad space on the internet. Each time the ad is clicked on the website, the publisher charges the companies for that click.

UX-User Experience

User Experience describes what the experience is like for a user not associated with the company using the service, software or website. A company needs to have a good UX to provide a professional and organized experience for their customers.

CR-Conversion Rate

Conversion rate is a number that can show how many people that visit a website go beyond just a visit and complete a task that the company would like them to accomplish. These goals could include how many people that visit the website actually purchased a product.

What’s Up With WhatsApp

The news has been blowing up over the last week about Facebook’s massive buyout of the widely popular WhatsApp. The only problem is that many people haven’t heard of WhatsApp or know what it means for Facebook. It definitely had to be a big deal if Facebook paid 19 billion dollars for it.

What Is It? 

WhatsApp is a messaging service that offers an alternative to texting on smartphones for 1 dollar a year after the first year. Currently, WhatsApp has over 450 million users and continues to grow about a million users per day. The reason that many Americans haven’t heard of the application is that it is much more popular in Europe and Asia than in the United States where unlimited texting plans isn’t the norm. It is different than other apps of its kind because it has no ads and no games. It’s revenues are low, but it’s popularity it incredibly high.

What Does Facebook Want to Do With It?

No one really has an exact answer on why Facebook paid so much for this application. There a few educated guesses on why Facebook bought this application come from many market leaders on the internet.

  • Facebook needs to get into the social markets into emerging markets: Facebook doesn’t have much room to grow in the United States with such a high number of users. They needed a new way to get into contact with the markets in across the world, and WhatsApp is a direct link to these markets.
  • Facebook plans to become the Disney of social media: Facebook may just attempt to buy out as many major social media applications as possible to run the social media world.
  • Help Zuckerberg’s internet.org movement: Facebook is part of a movement that is attempting to get 2/3 of the world onto the internet. Through the use of WhatsApp more people could afford to use texting worldwide which could help his cause.

Overall, it is probably a combination of a lot of reasons that Facebook bought WhatsApp for such a large sum of money. What this acquisition really shows is the major power of Facebook in the social media world and a trend beginning of Facebook buying up their competitors.