Viral Videos

download (1)We all know in the digital marketing world that viral videos are the Lost City of Gold or the pot of gold at the end of the rainbow.  They seem impossible and fairly random on their success.  There really isn’t a recipe or formula to attain a viral video.  As a company that provides video services to our clients, this is a deflating reality when were asked for this sort of goal.  Our mantra, is to always be true to your brand and your image.  We call it, “living the brand promise.”  If a company can do this, whether their video goes viral or not, won’t matter – it will be successful.

Here are a few key items to keep in mind when shooting your video:

  • keep the message simple and focused
  • your video shouldn’t be over 3 minutes.  Ideally, you want it between 1-2 minutes.  This is about how long a viewer is willing to commit
  • make the topic interesting, even if it’s addressing a niche audience
  • Share, share, share on social media platforms
  • Be sincere.  Remember that brand promise…
  • Be real.  Your video doesn’t necessarily have to be professionally shot.  Smart phones work great.

Check out this article from Mashable on viral, branded videos and what hey have to say and good luck on your journey to the end of the rainbow!  http://mashable.com/2014/04/02/viral-branded-videos/

Want to shoot your own video?  Here are some great app recommendations and some detail about each, http://www.pcmag.com/article2/0,2817,2421987,00.asp

 

 

 

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Best E-Newsletter Solutions

E-Newsletters are a great way to get new products and services out to large amounts of people at a very low cost. It can be time-friendly and can be easy to maintain if you use the right tools. A lot of applications and software exist for companies to utilize to send out their e-newsletters, and it can be hard to know which ones to trust. Here are two that are both reliable and trustworthy.

MailChimp

MailChimp is a web application that is free for entrepreneurs and small businesses with less than 2,000 contacts that want to send less than 12,000 emails per month. The service offers great templates with easy customization. Once you build up your email list to over 2,000 email addresses, you pay for the service based on how many people you are sending the emails to.  This is a great service with fair pricing that can be accessed from anywhere at anytime.

BombBomb

BombBomb is a paid web application for e-newsletters that specializes in easily sending formatted videos in your e-newsletters. With video marketing growing rapidly into the future, this may be a great way to get it out to your followers. BombBomb is a bit more pricey than MailChimp and doesn’t offer a free service for entrepreneurs and small businesses.  If you aren’t going to have consistent monthly videos, it would be easier and cheaper to use MailChimp as an option.

Both of these services are two the top trusted names in the business. They are both affordable and will bring you great results.

Common Digital Marketing Acronyms

When many business owners read online articles about digital and social marketing, these articles use acronyms that many people new to the digital world may not be familiar with. Here are some of the most common digital acronyms with definitions of what they mean:

SEO-Search Engine Optimization

Search Engine Optimization basically means getting your website as high at it can be on Google, Yahoo or any other search engine of this type. SEO is the practice of using best practices to get your website ranked as high as possible.

PPC-Pay Per Click

Pay per Click is a term that publishers (website owners) use to charge companies for ad space on the internet. Each time the ad is clicked on the website, the publisher charges the companies for that click.

UX-User Experience

User Experience describes what the experience is like for a user not associated with the company using the service, software or website. A company needs to have a good UX to provide a professional and organized experience for their customers.

CR-Conversion Rate

Conversion rate is a number that can show how many people that visit a website go beyond just a visit and complete a task that the company would like them to accomplish. These goals could include how many people that visit the website actually purchased a product.

Blog #200: A Look Back

It seems like just yesterday we were picking which colors we wanted for our new blog Digital Fiber. It has now been 200 posts and we consider this a major milestone for Digital Fiber. Here’s a look back on five of our favorite blog posts from the past.

  1. EIEIO Social Strategy-Not sure what to post to your social media pages? Let Old MacDonald help you out using the E-I-E-I-O approach to social media.
  2. Gmail Tips and Tricks-Gmail gets used more and more everyday, and we have seen that trend contin200ue with the integration with Google+ and YouTube. Follow these tricks to become a master of your Gmail account.
  3. Website No-Nos-Knowing what to do on your website is important but knowing what not to do may be even more important. Be sure to never commit any of Turbine’s website No-Nos.
  4. Best Practices for Social Media-Learn the unwritten rules of social media. Some may seem obvious and some will make you think about your social media practices.
  5. Writing Content that Ranks High on Google-Google search results are something that are incredibly important to your business success, and it all starts with content. If your content is strong your search rankings will increase dramatically.

We love spreading the word about all things related to technology, social media, marketing, websites and so much more. Let us know if there is something you really want to know about, and we can make it happen. 200 is just the beginning!

3 Ways to Use Social Media for Local PR

We all know getting involved in the community is a great way to build a great public image for your company, but what about getting involved in your community’s social media? It’s an easy way to build public relations for you business without spending a whole bunch of cash in the process. Here are a few examples of how to do it.

  1. Supporting Local Sports Teams: Let’s say your company is located in a city with a college or a high school nearby. Wish the team good luck in their next game and see if you can get them to tweet back and forth with you. You could even tweet or post a picture with sports gear on wishing the team good luck.keep-calm-and-support-local-charities
  2. Supporting Local Causes: It is great to get involved and reach out to national causes, but if you can reach out to local causes, it will be really help your image in the local community. If a non-profit is having a big fundraiser, tweet questions to them about it and get engagement with them. Wish them luck on it and encourage followers to attend the events.
  3. Engaging Local Celebrities: Every community has local celebrities that are special to members of their communities. Some examples could include local news channels, coaches, or athletes from local colleges. Respond to questions they have on social media or ask them your own. The more engagement that happens on social media, the more value it will bring to your business.

Every community is different and what works in one local community may not work in the other. Be sure to figure out what your community values, who they follow and how you can get involved with the cause. Getting involved in your community in the digital world will help build your credibility along and can bring huge value to your company’s PR campaign.

Scheduling Posts: Finding Time for Social Media

You’re busy. You run a small business, have a family, and even attempt to have some sort of a social life. How are you supposed to get onto Facebook, Twitter, Pinterest, Google+, LinkedIn, and more? The key is scheduling. It is possible for you to schedule a week’s worth of Facebook, Twitter, LinkedIn, and Google+ posts all on a Sunday night and then just monitor the activity for the rest of the week.

Facebook

Facebook has a built in feature on business pages that allows you to schedule posts ahead of time. The picture below shows the status box that you would normally post for your Facebook page. In the bottom right corner, the box shows a clock.

facebook postCreate your post then click the clock. It will allow you to select an exact date and time you would like the post to go out. Once you schedule it, that post will automatically go up on the date and time you have chosen. You can schedule out as far in advance as your would like using this feature.

Hootsuite

hootsutieHootsuite is a tool that will allow you to schedule out Twitter, LinkedIn, and Google+ posts ahead of time. If you run just one business, Hootsuite will allow you to schedule out posts for up to 5 social networks for free. Coming up with content is a lot easier to do for a whole week than trying to come up with original content every single day. This will make social media less of a hassle on busy business owners.

Monitoring Scheduled Posts

Scheduling posts can be great for business owners because they don’t have to come up with fresh content too often. The major problem that people need to watch out for is ignoring their social media for the whole week after scheduling posts. Someone could tweet or send a Facebook message your business on Monday, but the you may forget to check it until the following Sunday. Business owners still need to check their social media daily to ensure they haven’t been engaged with something they need to respond to quickly.

The basic rule of thumb with scheduling is as follows: Schedule your posts out in advance but still check on your social media daily. Scheduling posts can make it easier on business owners so they don’t have to come up with original content every single day while still helping them maintain consistency. It will save you time and make managing your social media much easier.

Social Media Policy

Small businesses need to take the time to develop a social media policy to ensure that they can stay in good standing in the public. Even the smallest details can make a difference in your company’s public image, and employees need to understand that they represent their companies on their social media, even if they are posting about nothing related to the company.

What to Include in the Policy

Employees need to understand what they can and can’t post about their company and what measures could be taken if these rules aren’t followed. Obviously, employees shouldn’t be allowed to badmouth the company or other employees on social media. Rules could also include what kinds of profile pictures employees can post to company pages. Maybe your company doesn’t want employees showing pictures of drinking at company parties. The company really has to think about what kind of image that the social media can bring to the public. Also include what employees can say about competitors and clients on social media.

Let Employees Know New Policiessocial media policy

Many companies have official employee codes of conduct. Many top social media blogs show that social media policies should go into these codes of conduct. No matter if these policies are in your codes of conduct, or stated in their own document, bring up the new policies in specified meetings to ensure that employees understand the codes of conduct. Employees need to understand the business and legal implications of social media use and why the new policies are so important.

Watch and Enforce New Policies

Appoint  a trusted member of your staff to watch social media among employees. Depending on the size of your company, you may need to appoint more than 1 person to watch the social media. Have these appointed individuals let you know immediately when infractions on the new policy occur and measures are taken to ensure that it doesn’t happen again.

Large and small companies need to develop these social media policies for their employees to protect themselves in the future. Social media is going away anytime soon, and companies need to prepare for the future. A great example of a sample policy is provided by the Society for Human Resource Management (SHRM). It is a great way to companies to get an idea of social media policy and how they can get started. SHRM Social Media Policy