Naming your company can be one of the most difficult parts of starting a company. It will have major effects on your company’s marketing efforts so it needs to appeal to the masses. In today’s digital age, you need to make sure that you can find a name that will allow you to market yourself online. Here a few things to check before deciding on your brand name:
Make Sure the Name Isn’t Trademarked
Research, research, research. This could save you thousands in lawsuits and rebranding in the future. Start with a basic Google search to see if you can find other companies with the same names that you are thinking about. After you do these Google searches use tools online to check for trademarks. Many tools out there exist including The United States Patent & Trademark Office. http://www.uspto.gov/trademarks/process/search/
Check the Domain Name
Make sure that your company name is something that you will be able to create a website for later. For example, if your brand name is Adam Construction see if that domain name is available online. I just did a search for Adam Construction and the domain alone costs over $1000. You could play around with it to call it adamconstructionkansas.com, but this may not be as effective as if you can find a company name that can be a short URL. Be sure the name is professional if you have to alter it, and it doesn’t take away from the professionalism of you website.
Check the Competition
Make sure your name isn’t a blatant ripoff of a competitor. If you think it sounds too much like the competitor’s brand name, it probably is too close. Try to differentiate yourself without getting too far from your business meaning.
If you take one thing from this article when choosing a company name is to do your research. It will save you time and money in the future and will ultimately contribute to the success of your company.