It’s not secret that the world is becoming more mobile. What does this mean for your business? It means that to stay on top or ahead of the competition, companies need to optimize their websites for mobile device use.
Many companies don’t understand that if their website hasn’t been optimized for mobile device use including tablets and smartphones, it may not look or work correctly when pulled up on these mobile devices. With the increasing numbers of mobile social media such as Twitter and Instagram, companies need to optimize their websites for this move towards mobile.
Take a look at the graph provided from the article Mobile Marketing Statistics from Smartinsights.com you can see that mobile usage doubled in just one year from 2012 to 2013. It will be incredible to look at the statistics from 2014 if this rate continues. Companies can lose business if people can’t use their website, and this is a serious problem that needs to be addressed. With the Christmas season upon us, more and more tablets are being bought, and these numbers are going to continue to impact how many people are accessing websites from mobile devices.
With mobile technology along with cloud technology becoming more popular in the future, companies need to adapt to the changing technology markets. Digital marketing companies are looking at doing everything they can to show businesses the importance of mobile in the future.