In 2013 Twitter filed an IPO and Facebook’s IPO reached an all time high in 2013. Instagram, Vine, and Pinterest had major growth in their markets and continue to grow everyday. So why do all the experts keep saying that Google+ is expecting to blow up in 2014?
Finding Their Footing
Google+ is still working to find what makes them special. They are still adding and removing features to figure out what really makes users happy. For example, they added Google Games to the platform earlier in the year. Google Games has already come and gone and Google+ is quickly learning from this. They will also find their footing in Facebook’s declining membership numbers. These users are younger and are starting to steer away from Facebook, and Google+ plans to get these users through their use of YouTube.
Google+ is attempting to take the best of other social networks. They realize that users like the trends that happen on Twitter and are implementing the same type of system into Google+. They also realize the value in the photosharing of Pinterest. This is why they are creating the same types of communities with photos as well. They can watch the competitors change their platforms and watch how users respond. This will easily identify what users look for in their social networking websites.
Combining factors and finding their footing is really helping Google+ take off. Their 300 million users will only continue to grow in the 2014 year. It will be interesting to see what happens, but one thing is for sure, Google+ isn’t going anywhere.