Companies know that they need to post consistent, relevant topics on Facebook, but most companies don’t really know when to post. There are times that more effective at getting your reach the highest as well as getting the highest interaction. Companies need to know how to interpret data from a report on Mashable.com to ensure that they are posting the at the most effective times possible.
When People Are on Facebook
Facebook users are online in 3 large spikes, 11 a.m, 3 p.m., and 8 p.m. The largest spike is usually reported on Wednesdays at 3 p.m. Weekdays are pretty steady besides these spikes, but people use social media much less on Saturdays and Sundays. Weekdays in the early afternoon, especially Wednesdays, will get your reach higher than other times that you would be posting.
Although the most people are online at 3 p.m., the most engagement is on posts in the morning. They are also more engaged around the top of the hour. For example, people will be more engaged on Facebook from 1:00 p.m.-1:15 p.m. than 1:45 p.m. to 2:00 p.m. There is no clear reason on why people are engaged at these times, but a few theories exist. In the morning people are still starting their day with more energy and might have more motivation to engage with posts online instead of just scroll through them. At the top of the hour, people might be more likely to be taking breaks from work or school and checking social media to see what is going on. Consumers may keep their Facebook open all day, but this is when they actually are active on their sites.
How to Use This Information
Companies need to understand that they need the engagement with their brands, and this will bring the reach. They need to be posting in the morning when more people are engaged preferably at the top of the hour. Steer clear of posting at night because this is when the least amount of reach and engagement happens. Remember, Facebook is a tool to connect with your audience so communicating to your followers when you are online will make Facebook the effective tool it is meant to be.