Using Online Video in Marketing

videomarketingLooking for an interesting way to promote your business? Have you ever thought of using video? Online video marketing has increased greatly over the past few years. Making videos and posting them online is fairly inexpensive and videos stay online forever. You spend money once for years of exposure. Videos also go great with social media. It is extremely easy to post a video link on outlets like Facebook, Twitter, and so forth. Videos are a great way to promote your business and all that it does. There are multiple ways in which you can use videos for online marketing and we’ve chosen what we think are some strong ideas.

1. Behind the scenes videos

What goes on at your office? What’s the environment like? People are often curious what a business is like and what the employees do. Creating some behind the scenes videos is a great way to show off your business. Maybe you want to do a tour of the office or show what a day in the life of an employee is like. The behind the scenes video opportunities are endless.

2. Tip videos

Tip videos are one of our favorite things to do at Turbine. We produce a lot of tip videos for our clients. Why? Because it is great to get inside perspective on something within a certain industry. Potential customers may have a lot of questions for a business. A great way to reel customers in is to highlight your business’ industry knowledge. Also, the videos help put a face to the name.

3. Testimonial videos

You know what’s great? Hearing good things from customers! A good testimonial goes a long way. A great idea is to get something like this on video. A business can say how good they are until they’re blue in the face, but that doesn’t convince consumers. A customer saying something positive about the business will open up their ears. Word of mouth is extremely powerful. If a customer is willing to promote your business through a testimonial video, then go for it. Just make sure you have their permission to use it for marketing purposes. Here’s an example of a testimonial video Turbine did for a client. We think it is a great way to show off the work the business has done, and it shows two happy customers.


4. Overview videos

What does your business do? Where did you start? What is your mission? These are all questions you can answer in an overview video. This is an excellent thing to put on a website. Sometimes people don’t want to read through an entire company’s “About Us” section. We’re all guilty of skimming those. Why not make it easy and provide video as well? Tell your audience who you are and what you do.

Take advantage of online video marketing. Like we said earlier, it is fairly inexpensive and can last a long time. The ideas we’ve provided above are a great ways to promote your business through video. We have created a lot of online videos for our clients. You check some of them out by visiting our YouTube page.


3 thoughts on “Using Online Video in Marketing

  1. If you are really looking for an effective and fruitful way to promote a business, then go for video marketing without any hesitation. You will surly get success. Just need to make a corporate video or a video about your business and post it to on social media sites. Video marketing is considered as a latest marketing trend nowadays.

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