Logos are the faces of businesses. People often judge companies based on their logos. It sounds kind of harsh, but it’s true. Think to yourself how many times you’ve looked at someone’s logo and cringed. If you cringe at your own logo, it may be time for a change. We found some great signs from Entrepreneur and added in some others as well. Here are some signs that it is time for a new logo:
Your logo looks dated: Technology and design has changed drastically in the last 10 years. Logos today are about simplicity. If your logo looks like it belongs in the past, it might be time to get a new one. A current looking logo will keep you relevant in the present.
Your logo doesn’t adapt well: Like we said before, technology has drastically changed. There is new media EVERYWHERE. If your logo doesn’t look good on a website or on social media outlets, it’s time for a new one. You need to ensure that your logo is adaptable.
Your company is expanding: When we say this, we don’t simply mean that it’s getting larger. We mean that your business is expanding into other fields. Have you recently added new products or services? If yes, does your logo reflect that? If it doesn’t, it’s time for an update. Your logo should properly reflect what your business does. It could be something as simple as adding a tagline at the bottom that states your specialties.
Your logo is too complex: Simplicity is key and trends are showing that simple logos are the way to go. Complex logos can be hard to translate across media platforms. When having a logo designed make sure it is isn’t too detailed or too wordy. Also, avoid using too many colors.
Your logo doesn’t compare to your competition’s: Look at your competitor’s logo and then look at yours. Which is better? If your competitor’s is, it’s time to revamp your logo. Businesses are highly competitive these days and it is important to keep up. You want to stand out from your competition in a positive way. A good logo can help with that.
We’ve provided a few signs that your company may need a new logo. If you’re looking to revamp, Turbine Digital can help you out.