Are you overloaded and overwhelmed with social media? It can be a lot to take on, and it’s definitely a challenge keeping up with it. Seems like social media burnout is almost inevitable. There are ways to prevent burnout, and we’ve compiled a few for you. If you feel some social media fatigue coming on, look to these tips to get back on track:
You DO NOT have to be on every social media network. Immersing yourself in every network will exhaust you and make you hate social media. Facebook, Twitter, and LinkedIn are the big players in the social media game. Additional ones like Pinterest, Instagram, Vine, and so forth add to them. Before you start using these, though, you need to ask yourself how often you’ll use them and what sort of benefits they will bring to your business. Pick the social media networks that you believe will work best with your marketing and focus on those.
Repeat after me: Scheduling is my friend! It can be hard to find time to do social media when you don’t have a person hired to get the job done. That’s where scheduling comes in. Using tools like Hootsuite and Sprout Social can help you with this. If you’re going to have a busy day and won’t have time to go into each social network and do the posts, then schedule them. This will take away the stress of having to step away from a task to work on social media.
Set Clear Objectives
Do you know what you want from social media? No? That’s something you need to figure out. When you’re in the process of planning and creating a social media strategy, be sure to include your business goals. What exactly are you trying to achieve? If you don’t know, you will experience burnout. When you know what you want and what you’re doing, things go a lot smoother.
Be Real, Be Human
Are your posts starting to sound robotic and monotonous? That’s a clear sign of burnout. If this is happening, take some time to re-examine your content and make sure it matches your brand voice. If you’re treating social media like a chore, you’re going to end up sounding robotic and dull. Social media should be fun, and your posts should reflect that and match your brand.
What tips do you have for preventing social media burnout?