Small Businesses and Social Media

talkingheadSmall businesses are great.  A majority of our clients are small businesses, and we’ve seen a pattern with a lot of them. Most of them say that using social media is a little overwhelming. It comes down to not enough time during the day and a lack of financial resources. Many small businesses cannot afford to hire a person whose job revolves around social media. We try our best to help our clients deal with these issues and here are a few tips we usually give:

Set some time for social media: 

It might be hard to take time out of the day to do a social media post, but it is something that should be done. It doesn’t matter what time of the day you do it, just try to get it done. Facebook offers a way for business pages to schedule posts, which makes it convenient for a person to create a post at any time of the day. Other outlets like Hootsuite offer the same idea for Twitter and LinkedIn. Social media is there 24/7, you just have to find a time best for you to get some posting done. Having a social media page without posts is not a good idea.

Start small:

There are tons of social media networks out there, but you don’t need to throw yourself into all of them at one time. Start with the networks you are comfortable using and set realistic goals. Do you have time to do a post every single day? If not, shoot for two or three posts per week. Don’t try to overdo it right out of the gate because you’ll get overwhelmed and frustrated.

Think about your content:

Do you know what kind of content you want to post? We notice that this is where a lot of businesses get stuck. They ask, “What on earth am I going to post?” First step is to breathe and don’t over think it. There are endless possibilities when it comes to social media content. One idea is to put a face to the name. Who works at your business and what do they do there? Get that personal touch added in. People want to put a face to the name. Articles relevant to your business are also great to post. If they’re confusing, clarify them for the audience. Other great things to post: testimonials, things that make you laugh, and stuff going on with your small business. Here are some examples:

“It’s Judy’s birthday today and we’re celebrating with cake at the office! Happy birthday, Judy!” 

“Apple’s iOS 7 is coming out this fall. Here is a look at the new operating system: http://reviews.cnet.com/apple-ios-7/” 

Social media is a great marketing tool for small businesses. It’s inexpensive and helps gain exposure. If you want to be on social media make sure to generate some time for it, start small, and post content relevant to your business. And if your business needs some help with social media contact us at Turbine Digital! You can email info@thisisturbine.com.

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