Does your business have a company page on LinkedIn? If you don’t, now may be a good time to create one. It is a great place to create business connections and get word out about your business on a professional, social network. Here are a few tips on how to optimize your LinkedIn business page:
Complete the profile:
It’s one thing to have your profile set up, but it’s another thing to have it completely filled out. Don’t create one, fill out a few things, and then leave it be. LinkedIn is a social network that is for making business connections. Not having a complete profile with company details will make people turn the other cheek. Your LinkedIn company page should have a description of what your business does. You should be detail specific. Other things you should have are company history, products and services, and contact information.
Have a cover photo:
Like Facebook, LinkedIn gives you the option to have a cover photo. We recommend that you have one. Like other social networks, LinkedIn relies on visual content. People will remember what they see more than what they read. When choosing a cover photo make sure it is professional, unique, and representative of your brand.
Get employees in on the action:
Your employees should be on LinkedIn. It’s as simple as that. Have them build a professional profile and make sure they connect with your business page. When they list that they work there, people who visit the company page can read more about them and connect with them. It’s always nice to put a face with a name. Encourage employees to share posts and job openings.
Consistently share content:
Don’t just create your page and leave it at that. It is important that your business shares content with LinkedIn users. You can share a variety of things on your page. We suggest company news, accomplishments, and information that is relevant to your industry. We like to post video work that we’ve done. We often film our CEO doing his biweekly appearance on a radio show. Here’s an example: Turbine on Jack & Dave. One thing to avoid, though, is always posting about the hard sell. While you can promote your company, do it in a way that will interest your readers. You don’t always want to be talked at or sold something, so why would your followers?
Get that LinkedIn company page created, and make sure you have a complete profile. It’s a great way to get your name out there and show off what your business does.