Last week we wrote a post about content that ranks high on Google. In that post we touched on using Google+ and the fact that it plays a role in your SEO. Whether you like Google+ or not, it can be good for your website. Here are some tips to help you get the most out of this social network:
Have a complete profile
This seems fairly obvious, right? Turns out that some businesses don’t complete their social media profiles and that’s a no-no. On your Google+ profile make sure you fill out all of your company details and add a profile picture and cover photo. Thanks to the latest changes on Google+, cover photos are now HUGE. Choose a fun photo that sticks out and grabs a person’s attention. You should also include company website and other social media links to your profile.
Focus on visuals
We’ve stressed the visual in a few of our posts. Did you know that 90% of information transmitted to the brain is visual? Also, people will respond better to visual information as opposed to plain text. Using visuals in your posts is extremely important. In May, Google+ tweaked their pages, which makes them better for sharing images and so forth. You’re going to get more response with a photo than with a plain old status. Take advantage of the new Google+ layout and use visuals.
Set up your Google Authorship
Google Authorship is a Google+ program that allows an author to put their profile photo next to an article that they write online. This will increase your visibility in organic search. The article or site that something is posted on must be optimized for Google+. Google Authorship is a driving force behind Author Rank, which is the ranking signal that Google uses. Set up Google Authorship and make sure you have done it correctly.
Like we said before, Google+ may not be the coolest thing, but it is going to help with SEO. Use these tips to take full advantage of Google+.