We’ve seen an infographic on multiple sites that gives ten ways to write content that ranks high on Google. We first read it on the Entrepreneur website. While all of the tips are great, we decided to expand on just a few of them.
Keyword Density: Avoid It
We could talk about keywords until we are blue in the face. They are very important. What you should avoid, however, is randomly throwing keywords into your content. Use relevant keywords in your copy, but don’t go overboard. Being really redundant on a site is not what a visitor wants to see. The keywords should be used in a more natural context. As the infographic states, “there is nothing to indicate that Google favors a certain density over another.” This means that there is no need to focus on density when writing your copy. Use your keywords, but don’t feel the need to use them in every sentence.
Use Related Keywords
Search engines, like Google, use a system called Latent Semantic Indexing (LSI). LSI is an indexing and retrieval method that uses a mathematical technique to identify relationships and patterns between terms in collections of text. LSI is based on the idea that words used in the same contexts have similar meanings. So what does this have to do with content? Well, a way to make your content more relevant is to use related keywords, synonyms, and grammatical variations of your keywords. Using related keywords is a great way to avoid density. You can use variations and synonyms of your keyword and still achieve a high rank on Google thanks to LSI.
Get content shared/noticed
It seems pretty simple, right? Just post your comment and have people share it. While this is an excellent tip, it’s not always that simple. Sharing ultimately gets links and traffic, which tells Google your content is relevant and popular, which will lead to a higher ranking. The first step is trying. Share your content on social media outlets, blogs, and so forth. If you blog through your website, post the link on your social media pages. The goal is to highlight cool parts of your content and share it with people. Will this always lead to a share from other people? No, there is no guarantee that it will, but the more you post it, the better chance you have that people will share it.
Get on Google+
Okay, so Google+ doesn’t seem like the most desirable social media outlet. We aren’t huge fans of it, but the recent updates are pretty cool. Whether you like it or not, Google+ plays a role in your SEO. When Google+ was created the engineers made sure that the content posted on their social platform would dominate search results. Facebook and Twitter have more restrictions on how much data Google can access. Google+, on the other hand, does not, and this is a big benefit for SEO. Google+ also has Author Rank. Author Rank can be a bit confusing but it is greatly explained in a blog post by Raven Tools. To sum it up, Author Rank allows you to create an author of your site’s content and then gain authority by sharing said content.
To see the full infographic on ways to write highly ranked content click here.