We’re moving into an era that relies less on traditional marketing tactics. In fact, social media, a non-traditional tactic, is great for customer interaction and retention. With social media, brands are being discussed and customers now drive brand messaging. Our world is interactive, and your business needs to keep up with that. While social media plays a huge role in this, there are other ways to be interactive with your customers. If you’re looking to further engage your audience, here are a few tips:
Embrace new media
If you’re looking for a way to engage with customers further, you need to be on social media. While social media seems like it’s been around for a long time, it’s newer than you think. There are tons of businesses out there who don’t know much about social media, nor do they know how to use it. It’s time to generate more conversation with your customers. Try out some social media outlets like Facebook or Twitter. Don’t be afraid to try something new. Create conversations and ask questions. Avoid the hard sell and focus on talking with your audience.
Focus on one-on-one communication
Is it just us or does it seem like solid customer service has gone out the window? It’s time to bring back the good. This is where one-on-one communication comes in. Consumers want to make safe purchasing decisions and want to work with people they trust. Find ways to communicate directly with customers. And, no, an email will not suffice. Try setting up networking events, workshops, or customer appreciation events. Face-to-face communication allows you to connect with customers in a new way.
Create brand advocates
When customers are engaged with you, you become their number one buying choice. Loyal customers become advocates for your brand. How do you achieve customer loyalty, though? Take the time to listen to your customers. If they’ve had a negative experience, try to turn it into a positive one by listening and responding. Customers tend to spend more with a company that has a history of good service. A great way to get feedback from people is through social media. If you receive a negative comment, do not shy away and ignore the customer. The customer is always right. If you embrace that motto, you can improve your business and create advocates.
Engaging customers is important. You can’t fully rely on traditional media to do this. Embrace the new and listen to what your customers have to say. Don’t just talk at them, talk with them and see what happens.