Search engine optimization (SEO), is the process of improving the visibility of your website on search engines. This is through a search engine’s organic results, meaning it is not one of the paid placements at the top of the first page. SEO can be very effective and efficient when it comes to placing your website in search. The first page of search engine results is the ideal place to be. Think about the last time you went through multiple pages on Google. Hard to remember, right? The SEO tips and tricks below will help you in landing that first page spot.
Choosing the right keywords is important. Don’t make assumptions about keywords you think are being used. Do some research on it. Using the wrong keyword could peg you up against a lot of well-established and highly visited websites. Use a keyword research tool to find out how people are searching. Narrow your focus and target when using keywords. Be specific and avoid the generic.
The content you write is extremely important. It needs to be unique, relevant, and informative. If your website is only focused on the hard sell, people are going to skip over it. Provide content that highlights your knowledge of the field you’re in. Make sure it stands out compared to your competition. Write good content and update it on a regular basis.
Your website should contain images. When placing images on your website be sure to use keywords in the title and alt tags. Using keywords in images improves your SEO. After choosing the keywords you want to use, use them with your images.
These are just a few SEO tips and tricks. There are many out there that can help you in fully optimizing search. This article from Forbes provides 10 great SEO tips.