Does your company have a Facebook page? If yes, do you audit it? It’s important to regularly review your Facebook page so it can reach its full potential. Also, Facebook is constantly adding new features and changing guidelines and it’s important that you be aware of them. Here are a few things to look at when auditing a Facebook page:
What’s your profile photo of? Your profile picture is the first thing users see when they scroll through their timeline. Using your company logo as your profile picture is a way to emphasize your brand identity. The photo should to be simple and easy to identify.
With a simple profile picture, your cover photo is a place to express creativity. Facebook now allows your cover photo to have a call to action. This means that you can show important information to people visiting your page, such as a website or phone number. There are now endless possibilities when it comes to your cover photo. One key thing to remember, however, is that text cannot be more than 20 percent of the cover image area.
Short Description Area
There’s a space on your Facebook page, just beneath your profile picture, that allows you to post a brief description about your business. This is also a great space to post your website so it’s easy to find. Make sure this area gives and clear and concise overview of what your business is about.
Is your Facebook URL a custom name? If not, it’s time to change it! Your Facebook URL can only be changed once, so make sure you choose a name you’re happy with. For example, our URL is www.facebook.com/thisisturbine. To change your Facebook URL go to fb.com/username. This will allow you to change the page URL if you haven’t done so already.
These are just a few things to look at when auditing your Facebook page. Social Media Examiner has a great article on page auditing that provides the tips we mentioned, plus more. Just remember to audit your Facebook page regularly and try to keep up with the changing guidelines and features.