We are now in the age of social media, and many are asking if using sites such as Facebook and Twitter can improve their business. Well, it can. By engaging with current and potential customers/clientele, you’re establishing a relationship with them and going beyond the “buy this/that” mentality that people get sick of seeing.
One of the most important things to know about using social media for business is how to communicate. Social media is not about the hard sell. It is about establishing a brand voice. The truth is, people don’t want to communicate with people or businesses they can’t relate to, nor do they want to be talked at all the time. Your business has a personality and brand voice from day one. Once you know what it is, run with it. By representing your business effectively on social media you will be able to create more interest and see some ROI.
Social media is a great place to get feedback from your business. It is a simple and easy way to communicate with customers. The most difficult part may be getting started. Here are some articles with tips on getting started and information on how social media can improve business: